Business Administration Essentials

The «Business Administration Essentials» course provides a comprehensive guide to the fundamentals of business administration, designed for beginners. It covers six essential modules that form the backbone of business knowledge.

Course Structure:

1. Module 1: Foundations of Management

   • Core Concepts: Introduction to business administration and fundamental principles.

   • Management Functions: Planning, organizing, leading, and decision-making.

   • Evolution of Management Theories: From scientific management to modern approaches.

2. Module 2: Financial Basics

   • Financial Statements: Understanding basic financial reports.

   • Budgeting: Planning and controlling financial resources.

   • Financial Analysis: Interpreting financial data for decision-making.

3. Module 3: Marketing and Sales

   • Core Marketing Concepts: Understanding consumer needs and market dynamics.

   • Sales Strategies: From prospecting to closing deals.

   • Consumer Behavior: Analyzing how and why consumers make purchasing decisions.

4. Module 4: Human Resources

   • Recruitment and Selection: Finding and hiring the right talent.

   • Training and Development: Enhancing employee skills.

   • Performance Management: Evaluating and improving employee contributions.

5. Module 5: Operations and Logistics

   • Operations Management: Coordinating business processes efficiently.

   • Supply Chain Management: Managing the flow of goods from suppliers to customers.

   • Quality Control: Ensuring products and services meet standards.

6. Module 6: Strategic Planning

   • Strategic Planning Process: Creating a roadmap for future success.

   • Competitive Analysis: Understanding market positioning relative to competitors.

   • Business Ethics: Principles guiding responsible business conduct.